Vimeo Launches Vimeo Toys – Interactive Video Discovery

NY-based video hosting service Vimeo has announced the launch of "Vimeo Toys". Vimeo Toys are discovery applications to check out the latest videos and activity on the Vimeo service.

Vimeo Toys is launching with two apps: Vimeo Land and Pulse. To engage the Vimeo community with Toys, the Vimeo staff is asking users to create applications using Vimeo Toys. They will highlight the best apps on the Vimeo homepage as well. What a smart idea to get new users engaged with the service and loyal users to build on top of the service. 

It’s always great to see companies promoting discovery without it being a popularity contest to be featured. Check out all of our Vimeo coverage.

Update: Corvida has a good review of Vimeo Toys as well.