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New Virtual Worlds Planned from Nickelodeon and MTV
Allen Stern - April 4th, 2008
MTV, Nickelodeon and Family World have announced plans to build a variety of virtual worlds over the next year. The initial worlds will include SpongeBob SquarePants along with new worlds MonkeyWorld and World of Neopia. The company noted that the new worlds will be developed out of Nickelodeon Kids and Family Group’s Virtual World Studios with the goal of launching new worlds each year.
The World of Neopia will build on the Neopets brand and game. The Neopets brand will also launch an Adobe AIR desktop application called PetPetPet Habitats.
The Nickelodeon brand currently has more than 5,000 games in their portfolio and comScore reports more than 20 million monthly game players.
How many virtual worlds do we need. Isn’t there a fatigue factor. It’s all the rage right now but I’m sure it will be like flavor of the month and they will move on to something interesting next.