Web 3.0: Object Orienting The Web

A big part of what I do professionally is focused on thinking about how to improve the usefulness of the web. Tied into that is the additional question of how to empower developers to create more useful applications.

Much of this exploration has lead me to believe that the most powerful “pregnant” web concept is the simple idea that the web should be a web of objects, and should become less a web of text or pages. Indeed the web has been moving in that direction, but the road map has not been entirely clear.

Web inventor Sir Tim Berners-Lee and the W3C have pioneered the broad outlines of the concept of objectifying the web with the ideas embodied in the W3C semantic web specifications for RDF, OWL, and SPARQL technologies. But in truth, most developers have no idea what the term the “semantic web” means and are totally unfamiliar with RDF, OWL and SPARQL.

Despite the fact that the officially proposed terminology and methodologies have not quite taken hold, the idea of “objects not pages” most definitely has. Application developers are creating APIs to allow people to access their data objects, and other application developers are using those APIs to consume data objects. And because the need is so great, when developers do not make their data objects easily accessible, other applications are going as far as scraping web pages, in effect manually objectifying source sites.

And so, while the most common term for the idea of “objects not pages” has been the “semantic web”, I would really like to get everyone around the lesser known but more encompassing term, Web 3.0.

I know the idea of glomming onto the Web 2.0 bandwagon rubs some people the wrong way, but we need a “big tent” term to describe stuff that is so important, and the truth is the word “semantic web” just doesn’t cut it. In fact, in my informal surveys, it almost universally turns people off.

But terminology aside, the concepts here are really important and are building momentum. We must, as a developer/entrepreneur community begin to focus on best practices for this object-oriented web, and to discuss its broader implications. The emerging mashups and semantic applications are compelling, but they are just the beginning. Facebook and its social graph is really the first major Web 3.0 application, so make no mistake, these ideas are powerful.

Because I believe this is such an important mission, and because I strongly believe it needs more shepherding, I have committed to doing my part to move these ideas forward. I am co-chairing the Jupiter Web 3.0 Conference Series, which launches in Santa Clara next month. My co-chair is Dan Grigorovici who writes lots of interesting stuff on this space at web3beat.

The Web 3.0 Conference is the first in what will be a regular series that we hope will become *the* gathering ground for talking about how we can, should, and will approach these next generation issues. And indeed since I have been thinking a lot about these issues I will be writing a lot about them in the next few weeks.

Particularly if you are in the Bay Area, but really no matter where you are, if you want to get a view into where the next generation of the web is going and how you can leverage it, this will be the place to be. But whether you come to the conference or not, I am hoping to spark a discussion about moving the ball forward. Needless to say I have my own ideas, which I will be sharing, both in person at the conference and on these pages in the next few weeks, but this should be a multi-way discussion. If you blog about this issue and let me know I will link to you in upcoming posts, and I will try to respond as well.

Let the Web 3.0 Era begin!

Web 3.0 Conference, October 16th & 17th, Santa Clara, CA