Web 2.0 NY Summit Session Recap

This morning I had the pleasure of moderating a panel at the Web 2.0 NY Summit about social media and the relationships between company-agency/social media firm-customer/consumer. This is one of the areas I’ve been a part of for 12+ years on all sides of the table and could do a full-day just on this topic.

The format of the summit allows each panelist the ability to present their company in an infomercial style for six minutes and then the balance of the time is left for questions from the moderator and the audience. Luckily each of the panelists on my panel spent a good bit of their time offering some industry insight and practical information.

The panelists included:

• Craig Calder, Executive Vice President, Yovia
• Steve Ennen, Director of Business Development, Neighborhood America
• Heath Row, Research Manager, Double Click

We spent a majority of the time discussing pay-for-social media versus natual viral movement. The audience asked about examples of poorly run social media campaigns and data rights in the world of social media.

Lastly, we discussed the viral video secrets posted by Dan Ackerman Greenberg and how that affected the industry as a whole.

Here are some photos from the event: