Pontiflex Inc.

Company Info

Company Name: 

Pontiflex

Address: 

55 Washington Street, Suite 313

Brooklyn

New York

11201

Founded: 

2008

Founders / Executives: 

Zephrin Lasker, Geoffrey Grauer, Roshan Bangera

Company Type: 

Web Service

Pontiflex is the first open and transparent lead generation marketplace.

Online lead generation connects brand advertisers with consumers that show an interest in their brand and have opted-in to learn more. With CPC (cost per lead) pricing, Pontiflex effectively guarantees brand advertisers a high return on their investment since they pay exclusively for consumer leads, and not for clicks or impressions that might never convert.

At the heart of Pontiflex's service is GENList 2.0, the online lead generation industry's first open publisher directory. This directory allows marketers to evaluate hundreds of publishers and find the most contextually relevant ones to run their offers. With complete control over where campaigns run, advertisers can evaluate the quality of the leads generated by each source and optimize their spending across those sources.

Pontiflex provides advertisers with a single interface to plan, setup, manage, and optimize their lead generation campaigns.

Read ClickZ's article about Pontiflex