WebTrends Launches Video Analytics Engagement Service

Written by Allen Stern - July 17, 2008

Web 1.0 analytics service WebTrends is out today with a new video analytics product offering. The new feature will allow companies who use WebTrends for analytics to drop a simple piece of code into their videos so that they can be tracked and integrated into the suite of tools that WebTrends provides.

WebTrends notes, "New solution enables marketers to measure, improve visitors’ engagement with online video regardless of media format." Sure, any format that you host will work fine. But what about if you host your video on YouTube, Viddler, Vimeo, Blip, etc.

If WebTrends and/or Omniture were smart, they would get their tracking code installed in the major video sharing portals. While TubeMogul provides a set of analytics when using their service for video distribution, it lacks the ability to tie into the other analytics packages a company uses. With more and more corporations using YouTube and the others for video hosting and distribution, the analytics company who completes the loop will win.

I've used WebTrends analytics applications since the stone age and was one of the earliest beta testers. Sadly I still barely see any interest from WebTrends to move the analytics conversation forward.

E-mail

Related Content

Email this page

COMMENTS - Add New Comment

Submitted by Alexis on July 18, 2008 - 10:30pm.

Hi,
Video sharing is all the rage these days. We all want to share our videos, to share our passions and the things we like. There are so many sites around to publish our videos on the web that it is sometimes hard to make a choice. We know some of them like YouTube, Revver or Dailymotion, but there are so many others competing to be the number one, or targeting a specific audience, whether geographically (China, Japan, Turkey...), by language (German, Arabic, French...) or for the kind of content they enable to publish (cooking, planes, extreme sports...).
I have compiled a growing list of more than 750 video sharing sites, video search engines, and video download sites that you can check at http://www.ilikesharingvideos.com
For each of them, you will get useful information such as their history, the country from which most of their visitors come, their niche, their rank, their latest news...
This site offers some other interesting features, like a forum about online videos, how to make money with your videos, how to create your own YouTube site, etc.
So if you are interested in video sharing or online video marketing, give an eye to this site, it worths it.
Cheers

Post new comment
note: comments may take up to 5 minutes to appear due to cache