CATEGORIES
- NYC COVERAGE
- WEB STARTUPS
- WEB NEWS
- CONFERENCES
- WEB TECH JOBS
- VENTURE CAPITAL
- MICROSOFT
- INTERVIEWS
- ADVERTISING
- VIDEO
- ALL TOPICS
- ALL COMPANIES
CONTRIBUTORS
- ADRIAN CHAN
- ALICIA NAVARRO
- ALLEN STERN
- CORSIN CAMICHEL
- DRAMA 2.0
- DARREN HERMAN
- HANK WILLIAMS
- MARK DAVIS
- RICK TUROCZY
- SANFORD DICKERT
- SHANNON CLARK
- Comment on YouTube Down by DVS01
- Comment on Twitter COO Costolo: Advertising Coming To Twitter Soon by Satoshi Nakajima
- Comment on Twitter COO Costolo: Advertising Coming To Twitter Soon by OMG Stop the Web! Twitter is gonna run ads ? and Scoble says you?ll love it
- Comment on What?s Up With Yahoo Mail Delivery? by MJ
Woopra: Where Analytics is Heading
One of my colleagues in the office told me about a website statistics service named Woopra (he knows I love quantitative data). I had not heard about it prior, so I went a did a little research around the Internet about it. Apparently, it launched on/around May 30 2008, as it’s relatively new, but had a nice little writeup on TechCrunch. I did some Tweet tracking and saw that a healthy early adapter audience was using it.
What is Woopra you ask? Very simply: MyBlogLog meets Google Analytics and has a baby, and then morphs into a Bloomberg Terminal of the next century. Very, very interesting, at least to me it is. I’ve taken some screenshots of my Woopra Terminal and put them below for you to see:
What I like about Woopra is that it gives me information in near real-time and tells me where my audience is going and where they have been on my website. Generally, all of the data exists on server logs, but I like the advanced graphical representation of my data. In the screenshots above, you can see the ticker on the bottom of the page that scrolls with data from the server.
Woopra is going to run into some issues when large publishers start signing up. They are in beta right now which is very smart and limiting their service to publishers who are less than 10,000 page views. I’m speculating that the reason for this is because the amount of resources it takes to crunch all of the data is fairly intensive and that they want to work out all of the kinks before they start charing. I’m interested to learn how their infrastructure is built – are they using Amazon’s EC2?
What I’d like to see is Woopra share network data information. Meaning, if I track a view on my site and rename them, I’d like to see that “renamed” person across the entire Woopra network. There is a lot of information in the larger “network” – lets see if Woopra pools that data.
I also give them credit for the slick interface.
Darren Herman is a digital media enthusiast and serial entrepreneur. Herman writes about technology, entrepreneurship and digital media at his blog, http://www.darrenherman.com.
I have been using Woopra for several months now. It is a great tool. I am have been using it for a corporate blog (my company is a photo service), and I have been able to communicate with my customers. I have a widget from Digsby on my web site, and when customers contact me through this widget, I can just log into Woopra to see them live on the site. I can see if they are using Firefox, a Mac or a PC. I can give them good tips on how to order products from us, and how to upload photos, based on what I see on the screen in Woopra. I have also been using Google Analytics, but Woopra is how Analytics should have been.
I’m another analytics junkie, and I’ve been using Woopra for a few months now. It’s a great tool, and I agree with Baard in that the live view can really help with customer service.
It’s been especially helpful for me in creating presentations for clients and their interface is slick and looks great in media kit screenshots.
I’d also like to be able to pass a username or customerid into Woopra when I get a visitor, so I can start to link my analytics into my own database.
@Mark your link to using Woopra with Wordpress was fantastic, I had no idea that Woopra could receive notifications when a browser is a registered visitor of yours.
Woopra discusses the notifications in more details here
http://www.woopra.com/blog/2008/05/08/woopra-event-notifications-make-social-networking-interactive/
I’m a somewhat-new Woopra user and am enjoying it so far.
One of my roles is that of web analyst and am using tools like Google Analytics, NetInsight, etc for my org. Woopra will likely be added into the mix, but it’s not there yet. The interface is a bit buggy (can’t drill down as far as I want…the app seems to hang), and the aggregate updates seem to appear hourly, or I need to force a refresh.
Still, it’s a very cool app in its early days. I’ll be following it.
After spending a bit of time with Woopra, while I like what they have done, the interface and feature set seem a bit clumsily put together and response time of the app seems to be struggling under even the small 10,000 page view cap.
Might I suggest checking out Clicky. With the exception of live chat (seems this solution has been better solved by a number of 3rd parties) they match them feature for feature and then some.
My favorite is the Live Spy view, a view of your activity on the site AS IT IS HAPPENING with Ajax automagic refresh goodness. <- required web 2.0 buzz words ;-)
Darren, if you are using Woopra to monitor a WordPress blog and are not using the WordPress plugin, you might be missing out on the coolest bits. http://weblogtoolscollection.com/archives/2008/04/27/woopra-and-wordpress-unofficial-coolness-guide/