WordPress Builds Posterous Importer

For Edelman VP Steve Rubel, Posterous is the hottest thing out there today. Last summer Rubel talked about how Posterous changed how he looks at blogging.

Posterous is a simple way to create a blog by using email to create online content and store it for easy viewing and sharing. You send your photos, videos and text to Posterous and they make the posts on-the-fly for you. Your posts can then be shared on the social services including Facebook, Twitter, MySpace, etc. Your readers can also subscribe to content on your Posterous blog using RSS or email. Posterous co-founder Gary Tan was recently interviewed on the This Week in Startups show hosted by Jason Calacanis.

Yesterday WordPress announced that they have created a “Posterous Importer” for hosted customers. Similar to their other importer tools, this new one takes the content on a Posterous blog and imports it into a wordpress.com hosted blog. The Posterous importer can import posts, tags, comments, and image attachments.

WordPress developer Brian Colinger also noted in the post that Wordpress can handle “post via email” which is the core functionality of Posterous.

Compete shows Posterous at 1 million unique U.S. visitors in January and WordPress at 27 million for the same demographics and time period. Last week WordPress added a new email subscription option to hosted blogs.