Yahoo! Extends Mobile Advertising Leadership With Launch of Display Advertisements in 19 Countries

Yahoo! has launched its mobile display advertising platform on the company's Yahoo! Mobile Web service (m.yahoo.com) in 19 countries across Europe, Asia and the Americas instantly enabling advertisers to reach consumers around the globe on their mobile phones. This worldwide launch demonstrates Yahoo!'s continued focus on extending our leadership in display advertising and intension to be number one in mobile monetization.

Major global advertisers including Hilton's Embassy Suites, Infiniti, Intel, Nissan, Pepsi, Procter & Gamble Asia Pacific and Singapore Airlines will launch the inaugural mobile advertising campaigns on this new platform beginning today. The advertisements will run near the top of the Yahoo! Mobile Web home page. Consumers will be able to click on these interactive ads to directly call the advertiser or to learn more information about the advertiser's offer.

"Yahoo!'s clear leadership in Internet display advertising combined with the global reach and popularity of our mobile services makes it natural that top advertisers are coming to us to go mobile," said Geraldine Wilson, general manager and vice president, Connected Life, Europe, Yahoo!. "Only Yahoo! can offer the world's biggest advertisers the ability to work with one trusted partner to reach a targeted audience of engaged consumers on both their PC and mobile phone."

I think the key to mobile advertisements will be the level of intrusiveness. And I also wonder if these ads will eat the very expensive bandwidth costs in the U.S. for data? Anyone have insight?