Yahoo Drives 100 Million Links to Local Newspaper Web Sites; Yahoo Buzz a Major Traffic Driver

Yahoo is out with a marketing release that they have driven over 100 million links to local news and newspaper sites through the Yahoo network. The partnership brings Yahoo together with 779 newspaper Web sites in the Newspaper Consortium. On several Yahoo properties, users are provided with a set of local news headlines from their local newspaper.

The NY Daily News is one of the most popular of the linked sites — probably due to its entertainment content. Yahoo also noted that Yahoo Buzz has been a big driver to the newspaper Web sites as well. This also makes sense as Yahoo Buzz is big with entertainment, celebrity and general business news.

Dallasnews.com reports that when featured on the Yahoo home page, it has driven over 800,000 visits in a day.

Yahoo News goes head-to-head with Google News. Google News is a favorite for techies. Some of the newspapers involved in the program include: The Atlanta Journal-Constitution, The Boston Herald, Chicago Sun-Times, The Philadelphia Inquirer, The Rocky Mountain News, St. Louis Post-Dispatch, The Sacramento Bee, San Francisco Chronicle, San Jose Mercury News and The Tampa Tribune.