Comments on: Yahoo Raises Minimum Ad Bids Overnight http://www.centernetworks.com/yahoo-minimum-ad-bids Web 2 and Social Media News and Reviews Sun, 12 Feb 2012 21:27:36 +0000 hourly 1 http://wordpress.org/?v= By: Pay Per Click Journal http://www.centernetworks.com/yahoo-minimum-ad-bids#comment-18681 Pay Per Click Journal Wed, 30 Nov -0001 00:00:00 +0000 #comment-18681 It seems Yahoo is making poor choices all around these days. It seems Yahoo is making poor choices all around these days.

]]> By: Markus http://www.centernetworks.com/yahoo-minimum-ad-bids#comment-18710 Markus Wed, 30 Nov -0001 00:00:00 +0000 #comment-18710 If they had an reliable way to determine quality, this might work. But they don't. So the net effect is: artificially inflated bid prices applied to a random subset of your keywords. Makes me think Yahoo is just trying to squeeze advertisers for more money so they can appear more valuable to MS on their next earnings call. But I think this strategy will backfire. If they had an reliable way to determine quality, this might work. But they don’t. So the net effect is: artificially inflated bid prices applied to a random subset of your keywords.

Makes me think Yahoo is just trying to squeeze advertisers for more money so they can appear more valuable to MS on their next earnings call.

But I think this strategy will backfire.

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