Yahoo partners with newspapers

Yahoo has formed a partnership with 176 newspapers to share content, advertising and technology, the New York Times reports.

An interesting sidenote... when I graduated from college in 1995, I remember getting the Sunday NY Times and spending 3-4 hours clipping the appropriate ads. Then I would begin the process of faxing and snail mail to employers. When I was in NYC last week, the hotel provided the NY Times to me on Sunday. The employment classifieds section is about 1/50th as big as it was then. So I am sure there is a lot of "lost" money out there.

The first part of the deal is for the newspapers to post their employment listings on HotJobs. Next up is to get the content tagged for Yahoo.

A couple snippits from the article:

In the first phase of the deal, the newspaper companies will begin posting their employment classified ads on Yahoo’s classified jobs site, HotJobs, and start using HotJobs technology to run their own online career ads.

But the long-term goal of the alliance with Yahoo, according to one senior executive at a participating newspaper company, is to be able to have the content of these newspapers tagged and optimized for searching and indexing by Yahoo.

During the next year, the partnership will be extended as newspapers begin displaying their news articles and local ads on Yahoo’s online network.

Yahoo, in turn, will make available local event listings, maps, search technology and other content and tools on the newspapers’ Web sites. Yahoo will also use its technology to help newspaper sell online ads.