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Breaking: Yahoo To Test Advertising From Google
Kevin Delaney at the WSJ is reporting that Yahoo is close to signing a test partnership with Google where Yahoo will run Google advertising on the Yahoo search. The test will run on a very small subset of queries as a test of a potential larger, long-term advertising relationship.
Is this a ploy to keep Microsoft away? John Furrier says yes and calls this potential deal the "silicon valley poison pill."
I just don’t understand Yahoo – I want so much to believe in them and that they can come back and kick some major ass and yet each time their product releases are half-done and now they will give away their ads to their biggest competitor? Someone tell me why this makes sense please!