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Breaking: Yahoo To Test Advertising From Google
by Allen Stern on April 9th, 2008
Kevin Delaney at the WSJ is reporting that Yahoo is close to signing a test partnership with Google where Yahoo will run Google advertising on the Yahoo search. The test will run on a very small subset of queries as a test of a potential larger, long-term advertising relationship.
Is this a ploy to keep Microsoft away? John Furrier says yes and calls this potential deal the "silicon valley poison pill."
I just don’t understand Yahoo – I want so much to believe in them and that they can come back and kick some major ass and yet each time their product releases are half-done and now they will give away their ads to their biggest competitor? Someone tell me why this makes sense please!
I think that perhaps Yahoo’s situation would be far different now if they hadn’t given more than a billion dollars and their entire China operations to Alibaba- the Chinese trade portal. The wealth that they generated here was transferred overseas instead of being used to generate jobs and business here. Yahoo’s strategy has been to enrich their founders, not to build a great company.
Not a chance in hell that this will happen other than this trial. search advertising with google will put them in the firing line with the regulators.
their product releases are half-done
At least they *have* products. Yahoo mail has consistently been improving over the years and incorporates some pretty thoughtful features. Gmail, on the other hand, remains mystifying to me. Why re-invent something that has been working fine for decades.
This is what you get when PHDs are left to redesign common tools. Task them with inventing a new garbage can, and pretty soon you find yourself throwing trash out the window because the thing is too complicated to use.
Yahoo fails in marketing, not product development. Pictures, briefcase, 360, pipes, live, etc. were all great products that absolutely no one remembers.