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Russian Search Yandex Taking On Google?
Written by Allen Stern - April 7, 2008
Yakov at Quintura has a post today discussing Russian search engine Yandex and their expansion outside of the Russian language. Currently Yandex returns 90% Russian domain results (.ru) and 10% other results which include the .com domain. Yakov also notes that 15% of its searches are in a language other than Russian and that Yandex could capture that revenue by allowing more non-Russian searches to take place.
I am wondering if we will see local search engines outside the U.S. enter the U.S. market by going after the U.S. markets where a specific language is spoken. For example, in parts of Brooklyn, Russian is the most popular language. Should Yandex market to this demographic? What about Spanish? Or French, German, Japanese, etc.
While this would be a niche market to target, it could broaden the take rate for these search engines which operate outside the U.S. And these marketing opportunities could push past just search into mail, video, news, etc. Check out my exclusive interview with Yandex CTO Ilya Segalovich for more information about how Yandex works and their business model.
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Don't worry, good ideas until users do not begin to use an alternative search, in particular, the same Quintura, but certainly reasonable user who knows that he must use Google.
and every day, even in Russian requests are granted not relevant. What it involves, in order that we should develop services for people and on time and not to produce products that are already on the market for several years, as well as combat SEO. While all this is interconnected.
And concerning Brooklyn residents nostalgia — you may be sure! common sense will win:)
We agree with Rebuyer. None of these smaller search engines could ever truly take on Google as the results provided by Google are incomparable as far as relevancy goes. Targeting the US niche markets couldn't hurt though?
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