YieldBuild Now Free

Online advertising optimization service YieldBuild has announced that they have removed the 3% fee and the service is now free for both new and current customers. YieldBuild noted regarding the change, “We have been very pleased with the performance gains that our publishers have been enjoying, and want YieldBuild’s ad revenue maximization solution to reach as many new publishers as possible.”

Earlier this year YieldBuild partnered with Microsoft pubCenter. YieldBuild also works with Google, Tribal Fusion, bluelithium and the Yahoo Publisher Network. The service works by configuring the ads to create the best possible performing combination of colors and other “visual formatting characteristics”.

Related: Interview with YieldBuild Founder and CEO Paul Edmondson