YieldBuild Attempts to Make You More Cash

Nick at Techcrunch has some information on a new program currently in a private beta. The application is named YieldBuild and the goal is to help you make more cash from the advertising served on your Web sites and blogs.

Nick notes, "It uses computer algorithms to automatically optimize your site’s ad spots with the most profitable combination of ad layout, style, and network. The system continually tests alternative configurations of layouts, networks, and color, looking for the highest performing ones. You can see a timeline of the system substituting ads below. It takes about 100,000 impressions to train the system. As users become unresponsive to the ads, the system is supposed to switch in a more profitable combination of layout and networks."

I've chatted a few times with another application offering a similar service called Pubmatic (our coverage). Pubmatic works with the following networks: ValueClick, BlueLithium, Google Adsense and Yahoo Publisher Network. YieldBuild doesn't list the networks they work with. Both networks have seen early success in their trials.

For these services to grow, their network base will need to grow as well. For example, in addition to Pubmatic's listed partners, I also use BurstMedia, my own ads and FeedBurner for advertising. Pubmatic can route to these networks from what I remember but they can't optimize against them yet.

Additionally, if these systems could recognize the "type of user", then they could be even more beneficial. For example, if we know that Digg users respond better to gadget ads versus automobile advertising, make sure that any referral from Digg gets gadget ads. That's where the real money making opportunities are.

I will provide a more detailed review and report back on results once I give each program a try.