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YieldBuild Adds Microsoft pubCenter Advertising Support
by Allen Stern on April 14th, 2009
Online advertising optimization service YieldBuild has announced that they now support Microsoft pubCenter in their premium text ad program. Microsoft pubCenter is in beta and publishers need to be approved for entry. YieldBuild notes they can get qualified publishers directly into the text ad program. Microsoft pubCenter is similar to Google AdSense.
Apparently some publishers in the pubCenter beta report better performance than with AdSense or Yahoo Publisher Network. I can’t comment on the results as I don’t use pubCenter but as with any ad network, pricing can fluctuate on each individual ad click.
Check out my video interview with YieldBuild CEO Paul Edmondson.
[...] this year YieldBuild partnered with Microsoft pubCenter. YieldBuild also works with Google, Tribal Fusion, bluelithium and the Yahoo Publisher Network. The [...]