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YouTube Still Dominates Online Video Market Says Compete
Compete is out with their latest online video market share report. As anyone with a pulse could guess, YouTube/Google is still dominating the market. YouTube is up 14% from a year ago while half of the top players are down from a year ago. This report from Compete is really about where people are watching online video. What I’d love to see is for Compete to compare the video hosting players in terms of where content producers are placing their media.
What I am seeing with YouTube is that more consumer brands are leveraging the YouTube platform. If YouTube wants to generate real revenue, this is where it is. Sure there’s money in pre-roll ads, but partnering with large consumer brands will provide YouTube with a more level revenue stream. We will have to see over time how loyal YouTube users feel about brands invading their cat video sanctuary.
Check out the Compete posting for more detailed analysis about Jokeroo.
We have to admit -we kind of hate seeing “Google” at the top of that list. We’d prefer to see YouTube so that we can stay in denial that Google is taking over the Universe at this point.