The Top 10 Brands That Own YouTube

Custom Communications out of the U.K. have put together a series of posts regarding the top brands on YouTube. The story isn’t about how brands are embracing YouTube to effectively communicate their message. Instead the list focuses on which videos related to a brand has the most video views and how the specific video could affect the brand, both positively or negatively. Their "impact on reputation" score for each video is worth a read.

Here are the top 10:

1. Nike – "Ronaldinho: Touch of Gold" – Viewed 22,581,372 times
2. Pepsi – "PEPSI (Britney Spears, Beyonce, Pink – We Will Rock You)" – Viewed 14,050,586 times
3. McDonalds – "Fast Food Freestyle" – Viewed 11,744,399 times 
4. Coca-Cola – "Diet Coke+Mentos=Human experiment: EXTREME GRAPHIC CONTENT" – Viewed 8,583,526 times
5. Unilever – "Dove Evolution" – Viewed 6,727,556 times
6. Disney – "Internet is for Porn" – Viewed 3,278,230 times
7. Budweiser – "Banned Super Bowl 2007 Bud commercial" – Viewed 2,149,516 times 
8. Microsoft – "Microsoft Surface Parody" – Viewed 2,068,861 times. 3,322 comments
9. IKEA – "Banned Commercial – Swedish Midsummer"  – Viewed 1,483,858 times
10. Toyota – "Top Gear: Killing a Toyota Part 1"  – Viewed 1,132,279 times

The Nike commercial has over 15,000 comments. Here’s the #4 video – Mentos and Coke inside a human’s mouth: