- Breaking: OpenID Launches CallVerifID For Strong Authentication
- IZEA's Ted Murphy Suggests He Performs Better Than The A-List Blogs
- The Stats Explain Why We Don't Read Banner Ads (And What We Can Do)
- Startup Review: 3DegreesInc, Coolspotters, Planet Eye, The Man Registry, Bizzlr
- The Top 10 Brands That Own YouTube
Newest Content
Latest NYC Coverage
NY Web Tech Directory
Most Popular Content
Freshly Baked Jobs
Press Releases
New Interviews
Recent comments
- Re: IZEA's Ted Murphy Suggests He Performs Better Than The A-Lis
1 hour 15 min ago - Re: IZEA's Ted Murphy Suggests He Performs Better Than The A-Lis
1 hour 16 min ago - Re: IZEA's Ted Murphy Suggests He Performs Better Than The A-Lis
2 hours 14 min ago - Re: IZEA's Ted Murphy Suggests He Performs Better Than The A-Lis
2 hours 18 min ago - Re: Sorry Europeans, Best Buy is Coming
3 hours 27 min ago
YouTube Adds Full Video Metrics; Where Are Twitter's Metrics?
I heard a lot of sighs this morning. Many video hosts just collectively said, "Damn." YouTube has launched video analytics for videos hosted on YouTube. I can't seem to find the stats on the videos I've uploaded but in the example screenshot below, they look relatively robust. The ability to view more stats than just number of views is critical for marketing and potentially selling advertising. As an analytics nut, I can't wait to start to playing with the tool.
What I'd like to see is integration with Google Analytics for Web sites to complete the analytics chain.
This is a game changer for the ability to sell-in sponsorships. Marketers will now ask you for YouTube stats pages when they approach you for an ad buy. Prove what country is viewing your views, and confirm that our demo is your demo. The days of buying video ads on "number of views" or "number of subscribers" alone are over.
Josh Catone from Readwriteweb notes, "Currently, the stats package does lack a few important metrics such as search engine referral information, being able to tell where users bail on a video, and general link referral info." There's also some limited information on the YouTube product blog.
Side question, where are my Twitter analytics?












here: http://www.tweetstats.com/
note: comments may take up to 5 minutes to appear due to cache