Video: Behind The Scenes at the YouTube Videocracy Event - They Had Live Models!

Yesterday the discussion at the water cooler was around the YouTube Videocracy event in NYC on Wednesday afternoon. Ian Schafer has a recap of the event which brought out some of the biggest names in online video today including Tay "I will sell out for a whopper and a Dr. Pepper" Zonday and "Will It Blend" dude.

Josh Cohen from NY-based Tilzy.TV has posted a video (embedded below) of the massive size of the event including a catwalk (?!?). Josh notes that he was surprised not to see any cameras at the event -- Josh doesn't realize how controlling Google is with what they share. Let's not forget what happened when I attempted to record a one-minute piece at an event booth last year.

What this event shows is just how many dollars Google is willing to put behind YouTube to keep it on top. The massive marketing spend is hundreds (maybe even more) of times larger than even its nearest competitor. And if there's one thing I've learned in my career, the more spent on more marketing versus the competition, the more likely you are to win. It's not always the case, but it's certainly a contributing factor.

You might want to watch the video now as once Google realizes it's there, it will be removed.