YuMe Ups Fill Rate With Google AdSense Video Ads

Yume is announcing this morning a new partnership with Google (GOOG) which will bring Google’s AdSense for video ad product to YuMe’s clients. The basic idea is to help increase ad fill rate and iin-turn increase monetization levels for video publishers.

This news comes at the same time that Google opens up AdSense for Video.

Jayant Kadambi, CEO of YuMe, "Being part of Google’s AdSense for video beta provides our publishers with a powerful new avenue for realizing the full revenue potential of their video inventory. We’re excited to be working with one of the true innovators in online advertising to leverage our ad management platform and newly launched Adaptive Campaign Engine capability."

YuMe claims to be the largest video advertising network in the world and so this deal is a smart distribution move for both YuMe and Google. Publishers can only hope to see a good revenue stream from Google but if it’s anything like the text ads, the numbers drop daily. Fill rates will certainly improve by allowing Google’s strength to push out ads.

Check out an example of how the Google ads will work – it’s the last video on the demo page and the video is pretty cute and worth a quick watch.