YuMe Launches Insynch Combining Video and Traditional Banner Ads

Video advertising company YuMe has announced a new ad unit launch today. The new ad unit is called “Insynch” and the company calls it a takeover unit. Basically how it works is that it combines video ads and traditional online ads together on a page. If a video ad is on the left and a traditional ad on the right, YuMe can sync the two together and pass bits back and forth. In their demo, YuMe combines a video ad, a layer ad and a traditional banner ad together.

From the launch announcement, “How does the InSynch Video Takeover work?  While the in–stream video ad is playing, the entire page where the player resides turns into an advertising canvas where anything is possible.  For example, marketers can have objects jump out of the video ad and into a companion banner placement or have these elements fly across the web page, temporarily taking over the page and captivating the viewer’s attention. ”

It looks like a pretty interesting advertising unit as long as the actual synch always works perfectly. Check out the demo of the InSynch ad unit on YuMe’s site.