CATEGORIES
- NYC COVERAGE
- WEB STARTUPS
- WEB NEWS
- CONFERENCES
- WEB TECH JOBS
- VENTURE CAPITAL
- MICROSOFT
- INTERVIEWS
- ADVERTISING
- VIDEO
- ALL TOPICS
- ALL COMPANIES
CONTRIBUTORS
- ADRIAN CHAN
- ALICIA NAVARRO
- ALLEN STERN
- CORSIN CAMICHEL
- DRAMA 2.0
- DARREN HERMAN
- HANK WILLIAMS
- MARK DAVIS
- RICK TUROCZY
- SANFORD DICKERT
- SHANNON CLARK
- Comment on YouTube Down by DVS01
- Comment on Twitter COO Costolo: Advertising Coming To Twitter Soon by Satoshi Nakajima
- Comment on Twitter COO Costolo: Advertising Coming To Twitter Soon by OMG Stop the Web! Twitter is gonna run ads ? and Scoble says you?ll love it
- Comment on What?s Up With Yahoo Mail Delivery? by MJ
YuMe Signs Deal With Microsoft To Handle Video Ad Defaults
Last September, video ad provider YuMe Networks announced that they would be handling advertising for Microsoft’s Interactive TV. Today, both YuMe and Microsoft are making another announcement regarding a new partnership. Beginning this summer, YuMe will provide video advertising network management capabilities and sales for unsold inventory on Microsoft’s online properties.
Basically YuMe becomes the default video advertising partner for Microsoft. This means that if Microsoft can’t fill an ad impression through their network, YuMe will handle the ad serving. No details were provided on the estimated number of ads nor the financial terms of this new relationship.
YuMe currently reports 46 million monthly unique visitors. Check out our review of YuMe Neworks from last year.
