YuMe Signs Deal With Microsoft To Handle Video Ad Defaults

Last September, video ad provider YuMe Networks announced that they would be handling advertising for Microsoft's Interactive TV. Today, both YuMe and Microsoft are making another announcement regarding a new partnership.  Beginning this summer, YuMe will provide video advertising network management capabilities and sales for unsold inventory on Microsoft's online properties.

Basically YuMe becomes the default video advertising partner for Microsoft. This means that if Microsoft can't fill an ad impression through their network, YuMe will handle the ad serving. No details were provided on the estimated number of ads nor the financial terms of this new relationship.

YuMe currently reports 46 million monthly unique visitors. Check out our review of YuMe Neworks from last year.