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YuMe Powers Ads for Microsoft Interactive TV
Microsoft will be announcing, here in NYC, the Beta trial of the new Windows Media Center Internet TV for Vista today. Using this feature, you can watch full-screen ad-supported on-demand video content on your PC and extend it to your TV using extender devices which are also launching today.
“It’s a tremendous honor for our young company to be chosen to deliver the advertising that will power this groundbreaking new feature from one of the world’s most innovative companies,” said
“We believe that advertising is a key aspect to bringing the greatest breadth and depth of content to the digital home,” said Dan Poling, Director of Advertising for Windows Media Center. “We’re pleased to be working with YuMe to introduce this ad supported video content to
They have talked about new and innovative ad formats. It will be interesting to see what they come up with.