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YuMe Powers Ads for Microsoft Interactive TV

Allen Stern - September 27th, 2007

YuMeMicrosoft will be announcing, here in NYC, the Beta trial of the new Windows Media Center Internet TV for Vista today. Using this feature, you can watch full-screen ad-supported on-demand video content on your PC and extend it to your TV using extender devices which are also launching today.

YuMe is also announcing they are the ad patner for the Internet TV Beta. Check out our YuMe review from this past summer. They currently serve over 100 million video ad impressions per month.

“It’s a tremendous honor for our young company to be chosen to deliver the advertising that will power this groundbreaking new feature from one of the world’s most innovative companies,” said Jayant Kadambi, CEO of YuMe. “We’re looking forward to working with advertisers and agencies, helping them to reach a new audience on a platform that can reach consumers on their television sets in the digital home.”

“We believe that advertising is a key aspect to bringing the greatest breadth and depth of content to the digital home,” said Dan Poling, Director of Advertising for Windows Media Center. “We’re pleased to be working with YuMe to introduce this ad supported video content to Windows Media Center users. YuMe offers a platform that can meet our ad serving, targeting, and inventory management requirements for the new Internet TV Beta.”

They have talked about new and innovative ad formats. It will be interesting to see what they come up with.
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1 COMMENTS
  1. Justin Blake says:
    September 27, 2007 at 12:55 pm

    At the end of the day it doesn’t matter who gets what video content onto a PC and thereafter onto a TV, the issue will always be Bandwidth, currently 99% of all quality content i.e. Hollywood movies are encoded in MPEG2, and maybe in the future it is likely to be in h.264 but that is for the new content that is coming out.
    Given the legacy systems in place and the cost of re-encoding content to be able to deliver high quality for broadband distribution is still a very long way off.

    Given the impediments for quality video distribution over the pathetically lacking Broadband connections for now such technologies are place holders.
    For Microsoft or any of the other players be it Amazon or Yahoo etc the marginal cost is a rounding off error and until the bandwidth costs are lowered for high speed connections this will be just a niche.
    Walmarts of the world will still be the largest clearing house for Video Content that comes out of the Major studios.

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