Comments on: YuMe Powers Ads for Microsoft Interactive TV http://www.centernetworks.com/yume-powers-ads-for-microsoft-interactive-tv Web 2 and Social Media News and Reviews Sun, 12 Feb 2012 21:27:36 +0000 hourly 1 http://wordpress.org/?v= By: Justin Blake http://www.centernetworks.com/yume-powers-ads-for-microsoft-interactive-tv#comment-15098 Justin Blake Wed, 30 Nov -0001 00:00:00 +0000 #comment-15098 At the end of the day it doesn't matter who gets what video content onto a PC and thereafter onto a TV, the issue will always be Bandwidth, currently 99% of all quality content i.e. Hollywood movies are encoded in MPEG2, and maybe in the future it is likely to be in h.264 but that is for the new content that is coming out. Given the legacy systems in place and the cost of re-encoding content to be able to deliver high quality for broadband distribution is still a very long way off. Given the impediments for quality video distribution over the pathetically lacking Broadband connections for now such technologies are place holders. For Microsoft or any of the other players be it Amazon or Yahoo etc the marginal cost is a rounding off error and until the bandwidth costs are lowered for high speed connections this will be just a niche. Walmarts of the world will still be the largest clearing house for Video Content that comes out of the Major studios. At the end of the day it doesn’t matter who gets what video content onto a PC and thereafter onto a TV, the issue will always be Bandwidth, currently 99% of all quality content i.e. Hollywood movies are encoded in MPEG2, and maybe in the future it is likely to be in h.264 but that is for the new content that is coming out.
Given the legacy systems in place and the cost of re-encoding content to be able to deliver high quality for broadband distribution is still a very long way off.

Given the impediments for quality video distribution over the pathetically lacking Broadband connections for now such technologies are place holders.
For Microsoft or any of the other players be it Amazon or Yahoo etc the marginal cost is a rounding off error and until the bandwidth costs are lowered for high speed connections this will be just a niche.
Walmarts of the world will still be the largest clearing house for Video Content that comes out of the Major studios.

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