YuMe Powers Video Advertising for NBC Direct

Broadband advertising network YuMe is announcing that they will be powering the ads within the NBC Direct service. If you haven't heard of NBC Direct, it' allows consumers to directly download full length episodes for viewing on Windows based PCs. This partnership comes a couple of months after their deal with Microsoft to power the ads on Microsoft Interactive TV.

From the release, "YuMe’s platform can dynamically deliver a package of fresh advertising creative so that each time a user plays the downloaded content a new ad may appear in designated positions. Previously, advertising campaigns could only be refreshed in streaming content. YuMe also for the first time delivers real metrics on viewership and ad performance in download playback, in addition to streaming playback. After viewers have come to the site, downloaded and disconnected, YuMe continues to capture viewing metrics and updates its system the next time the computer connects to the Internet."

This is pretty interesting - I have heard of companies who can provide ads in videos viewed offline, but I believe this is the first I am hearing about stats being stored locally and sent back to YuMe once the media player is connected to the Internet.

Will anyone use the NBC Direct service if Hulu continues to grow in content and distribution?