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Zwinky Gets Smart; Partners With Zazzle For Offline Purchasing
by Allen Stern on January 30th, 2008
Zwinky, part of NY-based IAC (Nasdaq:IACI), is announcing a new partnership today with Crunchy-award winner Zazzle to allow merchandise to be printed with the avatars people create on Zwinky.
The Zazzle Kiosk makes Zwinky one of the first virtual worlds to give users the opportunity to customize and purchase merchandise for the real world. All merchandise can be created and shipped to the user within 24 hours.
This is a sound business move for Zwinky as those who embrace their avatar would be the same crowd that would wear their avatar as a tshirt or drink a beverage from their avatar mug.
